Maximize reuse of video footage
Effortlessly find hidden gems with a speedy interface and get maximum ROI on your video collection. Hooks, bodies, CTAs as Legos — with spend, CPA and ROAS on every part.
Creative library + editor desk
Scale video production.
Find 3x winning ads.
Create diverse video ads with modular content and swift creative strategy execution. One desk for the library, the review, and the board.
Invite-only. Email one-time code — no password to remember.
Budget managed
$18,240,331
Live ROAS
4.21x
Clip libraryAutoplaying UGC
Trusted by top brands
Why pay for 9+ tools
Build your creative team's single source of truth.
Consolidate the library, the review link, and the board. Modular clips. Timestamped notes. The numbers that paid — on the cut, not in a tab you forgot.
Increase creative diversity without new shoots
Don't rely on the same familiar clips. Discover new hooks, angles and b-roll buried in the library. A steady flow of fresh ads without another day on set.
Write briefs in minutes
Quickly find clips, share links and skip the timestamps-in-Slack loop. Onboard an editor without a Drive tour. The board already knows what is in flight.
Commenting & review
Stay on the same page.
Time-stamp comments for precise feedback. Reply on the frame. Approve or send back — the editor is notified where they already work. No Frame.io tab. No “which Drive folder.”
Open reviewEvery view your team needs
From brief to live, on one board.
Board layout. Work items as cards in columns. Drag the cut from edit to review to ready — the library already has the file, the note, and the number.
Backlog3
HB-184
Hook test — serum dropper, bathroom light
AL
Sep 2
HB-187
B-roll pack: unboxing + first swipe
MK
Sep 4
HB-191
Write brief from last week's winners
ALJP
Sep 5
In edit2
HB-176
Mascara application, 6 cuts from one take
NR
Today
HB-179
Testimonial kitchen — two openers
NRMK
Sep 1
Review3
HB-162
Moisturizer cheek swipe — hold the 0:02 smile
AL
Now
HB-168
Product shot on marble, 3 lengths
JP
Sep 1
HB-171
Swap CTA card at 0:11 — keep the hook
ALNR
Sep 2
Ready2
HB-151
Application dropper — winner stack, 4 variants
MK
Launch
HB-155
Headline set A/B from last live winner
AL
Sep 3
Live3
HB-140
Swatching — 3.2s first hold, beating account
MK
ROAS 4.8x
HB-133
GRWM serum, iteration 3 of HB-118
JP
ROAS 3.9x
HB-121
Unboxing cold open, still spending
NR
ROAS 3.4x
From brief to live ad, in the order it actually happens.
This is a sequence, so it is numbered. Skip a step and the next person is guessing.
01
Ask for a brief
The generator reads live winners, what you have already tried, and any note you leave. A ticket lands on the editor.
02
Editor delivers on the board
Full, hook, body, CTA as separate files. heybar picks them up. No files to transfer, no knowledge to share.
03
You review on the desk
Play the 9:16. Stamp a note at the second. Reuse a winning hook instead of a re-export. Approve moves it to Ready.
04
It runs. The library learns.
Spend, CPA, hook rate and ROAS flow back onto the ad and onto each Lego. Next brief starts from what actually earned.
“Repurposing old and new content together without approval cycles or additional stakeholders makes everything much faster.”
Emily Arons · Senior Performance Marketer“If you want us to keep the same level of quality and speed, you can’t get rid of it. Without it, our whole team slows down — and that would affect revenue.”
Alyssa Metzger · Paid Creative Strategy Manager, HexCladQuestions people actually ask before they sign in.
If your email is not on the allow-list, Sign in will not help. That is the point.
Who is this for?
Operators who pay editors on performance, and the editors themselves. Built for teams producing high volumes of short-form ads — the people who make the ads, and the people who pay for them.
Does this replace the ad buyer?
No. heybar is the desk for creative: library, review, board, and the numbers that come back. Media buying stays where it is. We do not move the buyer.
How do I get in?
An admin adds your email on the People tab. You sign in with a one-time code to that inbox. Shared links are useless to anyone not on the list.
Where do editors upload?
Into the ticket on the board. heybar watches the team, mirrors the files, and puts them on the review desk. Editors never need a heybar account to deliver.
Can I trust the retention chart?
Meta only reports five checkpoints (25 / 50 / 75 / 95 / 100), never per-second. We draw those points and say so on the number. A smooth curve would be a lie.
What if I am not invited yet?
Ask the person who runs your product’s People tab. There is no self-serve signup on purpose — this desk holds live spend and unreleased cuts.
Stop waiting. Start creating.
If you have access, sign in. If you do not, this page is the whole tour — the desk itself stays closed.