Creative operations, closed loop
Your library does not know which hook paid for itself. Your brief writer does not know what the library holds. So every round starts from somebody's memory.
heybar closes the circle.
Knowledge writes the brief. A machine editor cuts it. You stamp the frame. It launches — and the spend lands back on the exact hook that earned it.
Invite-only. A one-time code to your inbox — there is no password to lose.
Trusted by top brands
Where the work actually lives
Not one of them remembers the last ad. You already know every item on this list, and you know which one you were looking in at 11pm on Thursday.
The mechanism
Every tool in your stack is a stop on this circle, and not one of them tells the next one what it learned. heybar is the circle — so what happened at stop six is already sitting at stop one when the next round starts.
What your customers actually said, with the receipt attached.
A creative director that has read the doctrine, not just the dashboard.
A machine editor that holds a seat on the board, not a tab in your browser.
Stamp the frame. Pin the line that launches.
One writer to your ad account. One.
The money lands on the hook. Not just on the ad.
The roster
Not “AI-powered.” Each one is a row on the People tab with a key of its own, pinned to one brand by the server. Each ships a specific artefact. Each has a list of things it is not allowed to do — and that list is the part worth reading.
The library
Speech is transcribed on our own machines with Whisper. Frames are embedded with CLIP, so you can search what a shot looks like. Faces are grouped into the people who keep turning up. Nothing leaves for a model that does not need it.
6 of 4,812 clips · 0.04s
Attribution
An ad is not one thing. It is a hook, a body, a call to action and an archetype, and each of those has already appeared in a dozen other ads. heybar rolls the spend up to the part, so the next brief can ask for the part instead of the whole.
The other half of the test
Eight locked templates. An interview, never a guess. A second, cheaper model fact-checks every claim against your own knowledge base before anything publishes — because the expensive mistake is a page confidently quoting the wrong store's return window.
Why the numbers look boring
Meta reports retention at five checkpoints. 25, 50, 75, 95, 100.
Never per second.
A smooth curve would be a lie, so heybar plots five dots and says so on the chart itself.
That habit runs the whole way down. Every figure carries its own arithmetic on hover — what went in, what window it covers, what it excludes. Cost per acquisition is blended with what Shopify actually verified, because Meta under-reports cost and the raw number walks the budget ladder the wrong way. Returns are bucketed by order date, not refund date, since a refund lands about forty-five days late and would otherwise be charged to a month that did not earn it.
None of that makes a better screenshot. It makes a number you can act on.
In their words
“Repurposing old and new content together without approval cycles or additional stakeholders makes everything much faster.”
Emily Arons · Senior Performance Marketer“If you want us to keep the same level of quality and speed, you can’t get rid of it. Without it, our whole team slows down — and that would affect revenue.”
Alyssa Metzger · Paid Creative Strategy Manager, HexCladSelection
There is no self-serve signup. Somebody adds your email by hand, which means we would both rather know now.
Before you ask
Operators running paid social at volume, and the editors they pay. If you have more than one brand and a second copy of every process, that is the case it was built for.
No. It replaces the eight handoffs between them and everyone else. The buyer keeps buying; heybar is the only thing writing to the ad account, so two systems never fight over the same ad set.
A static that passes every fidelity check walks itself to Ready to Launch. Budget ladders, caps and kills run hourly against thresholds you set. Everything else stops at a person — video never launches without an approval.
The board, and nowhere else. Cards, an inbox, and email. There is no second tracker behind it, and an editor does not need to learn one to deliver.
Meta reports five checkpoints — 25, 50, 75, 95, 100 — and never per second. We plot five dots and say so on the chart. A smooth curve would be a lie.
Every robot holds its own key, and the key is pinned to one brand by the server, not by a paragraph in a prompt. One brand's automation reading another's numbers is not a policy here. It is a 403.
An admin adds your email. You sign in with a one-time code to that inbox. There is no self-serve signup, on purpose — this desk holds live spend and unreleased cuts.
Tell us how many brands you run, how many editors deliver each week, and what you spend. We will tell you whether this fits — and say so if it does not.
